Plan the creative goal
Define the product, audience, format, hook, and desired action.
Get practical guidance for turning product references and creative ideas into clearer prompts, stronger previews, and usable video outputs.
Creative direction
Prompt, product, and references
How it works
Define the product, audience, format, hook, and desired action.
Add visual references that explain the style, pacing, or product presentation.
Check the opening, product accuracy, format, and next testing angle.
Use a repeatable process so good ideas are easier to brief, compare, and improve.
Practical guides